Your Superpower is Your Why

Let’s take a look at two agents. They both started at the same time, and they both received the same training. However, one is doing great while the other is looking for another career. The reason he is looking for a new career is because he has lost his motivation. A deal he put a lot of time in, just fell apart. He is so frustrated and ready to throw in the towel. Your superpower in the real estate business is your why.

Starting a new career in Real Estate is exciting. But when the excitement and vision starts to fade, you need to have a clear, precise plan to overcome that, or it may overcome you. Without the daily discipline of reflections, you can lose sight of your goals. The distractions of life will overpower your dreams. 

Bad Days are Inevitable

There is no way to avoid it. You will have some bad days. There will be days when you feel like quitting the business. You will have days when you ask yourself, “Why am I doing this?” It is ironic that these are the days that your why is the most valuable and it’s also the hardest to reflect on. Lack of clarity on your why is a motivation blocker. If you have a solid reason that you can reflect upon, it can help you get back on track. It is vital to do this in the beginning when you’re excited about your new venture. Your superpower in the real estate business is your why.

What Was Your Why Again

A friend of mine came to be with a troubled marriage. I listened to her as she described how unreasonable her husband was being, how all they did was fight. She was determined and had a strong desire to continue her marriage. I asked her to try and remember why she fell in love with him in the first place. She could not give me a clear answer. I asked her if she had a wedding album and if I could see it. She pulled it out of an old trunk, dusted off the top and together we thumbed through her wedding album. Digging a little deeper in the trunk, we came across the menu from the restaurant where they had their first date, some old letters and even a few journal entries. There was a card expressing the excitement when they first found out they were going to be parents. As we looked through the old trunk, she was able to clearly see and remember why she fell in love with him. She picked up a photo of her family on a vacation and instantly regained her why.

In the midst of problems or setbacks, it will be hard to remember your why, which can bring your progress to a halt. When you lose sight of your why, it has an effect on your focus, motivation, purpose, and passion to move on. Create your why now, while you are still in the honeymoon stage. You know challenging days will come, so have a plan in place to combat it. 

Revisit Your Why Over-an-Over

Setbacks, challenges, and failures that you will face will either break you or reshape you as growth takes place. When you are tired and do not want to come to class or turn on the computer to work on your course, when you are feeling overwhelmed with your life obligations, when you are feeling nervous about your first listing presentation or discouraged when the bank rejects an offer, you can refer to your why. You can choose to move forward with a new determination, or you can fold in and quit. How you prepare today will help you choose how you respond in the future. When you have a clear answer to your why, you gain confidence in every action you take. Your superpower in the real estate business is your why.

Be Inspirational and Define Your Purpose

Your why can also impact your marketing. Like I mentioned before, nobody cares what you know until they know that you care. Most new agents can describe what they do, but they cannot always describe why they do it. If you do not know why you believe you can do this, why would a client believe in you? Thousands of agents do what you do, but your why is unique to you. Be inspirational, and have clear convictions, commitment, and solid ethics. When you are able to articulate your why to clients, you gain the power of trust. Clients will want to know your story. Why do you do what you do? What makes you different? What is your purpose of being a real estate agent and why should they trust you? These questions define your purpose. 

If you want to stand out in the real estate market, share your why. There will always be someone in the marketplace who explains how they are better than all the other agents, and what they can do for them. The problem is there will always be someone else out there who can one up you with the what, the latest technology or a marketing plan, the best camera money can buy, etc. Your “why” is the reason for repeat business. People do business with people they know, like and trust. Your superpower in the real estate business is your why.

This is Your Life

What is your long-term vision and dream? What do you want to do with your new career in real estate? And how much money will you need to effectively accomplish your dreams and plans? Take the time to answer these questions in writing. This is your life; what do you want to do with it?

Answering these questions will help you clarify your personal beliefs, whys and convictions. You will face challenges with a stronger mind, strategy, and belief. You are embarking on a journey; make sure you are prepared with things that will get you through the tough times and bring you to your destination. Your superpower in the real estate business is your why.