As you grow your business. It’s important to understand search engine optimization (SEO) and its potential impact on your website. Mastering SEO in your real estate business if done correctly, as a result you can see hundreds or even thousands of new visitors to your website.

We’ve explained why SEO is important for real estate professionals and how you can optimize on-page elements of your website but in this article, we’re focusing on the importance of local SEO and how to target potential buyers in your area. Mastering SEO is the practice of driving targeted traffic to a website from a search engine’s organic rankings. Good SEO includes creating high-quality content, optimizing content around specific keywords, and building back-links.

Grasp Local SEO 

Local SEO helps promote your market for location-based searches. If a searcher searches “houses for sale near me”, the search engine will only display houses for sale near the searchers’ location. To appear for local searches. Most importantly, we recommend starting by optimizing your keywords, Google My Business profile, external links, and creating a review and ratings strategy. SEO is all about improving your website’s rankings in the organic section of the search results.

Understand Local Keywords 

The more targeted your keywords are, the better chance you have of ranking. For example adding search terms like [City] real estate or [City] real estate agent to capitalize on local search traffic.

Mastering Your Real Estate Business

If you don’t already have a Google My Business listing, go to and start filling in your business’ information. Above all, you’ll want to make sure your profile is 100% accurate and up-to-date. Include your location, opening hours, website URL, telephone number, description, and photos.

Control External Links

Local link building is getting other websites in your area to link to yours. Search engines like Google, Yahoo, and Bing see local links as a sign of a trustworthy website. For example, if you get enough links. You have the potential to show higher in search engine results pages (SERP) and bring more traffic to your website, resulting in more leads.

An easy way to earn external links is to get listed in directories. Directories are known for getting a lot of traffic, so it’s most likely worth your while to get listed in directories like your local Chamber of Commerce or Better Business Bureau.

Reviews and Ratings 

Most customers read reviews before contacting a business, so it’s important to gather online reviews. Therefore, having reviews allows you to establish trust with your potential customers and stand out among other real estate agencies.

Above all, ask your customers to leave reviews. For you or your business on Google, Better Business Bureau, Facebook and other third-party review sites. If a customer leaves a review (positive or negative). Be sure to respond and thank the customer for their review or address their concern.

In conclusion, mastering SEO in your real estate business. It’s important to stay up-to-date with new trends to keep increasing your chances of showing up in SERPs. That means continually checking and updating your local SEO strategies. As the SEO industry continues to grow, the real estate industry will continue to evolve making it even more important to stay current with pre-licensing courses and continuing education opportunities at Manfred Real Estate Learning Center.

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