Mastering SEO In Your Real Estate Business

Navigating NYS Division of Licensing requirements shouldn’t be a headache. Whether you’re a real estate salesperson, home inspector, real estate appraiser, assessor, or real estate broker, Manfred provides a seamless path to renewal with the most relevant NY-required topics in the industry. Become a Manfred Member and gain instant access to our Best Deal Program, giving you unlimited LIVE and online video based self-paced education, plus a suite of marketing tools designed to help you win more listings in today’s competitive market.

Appraiser Continuing Education

Real Estate Appraiser

New York requires Assistant, Licensed and Certified Appraisers complete 28 hours of approved continuing education courses prior to license renewal every two years, to include the NY Required topics below

  • 7 hour National USPAP Continuing Education Course
  • 7 hour Valuation Bias, Fair Housing Laws and Regulations (Effective January 1, 2026)
  • 4 hour Valuation Bias, Fair Housing Laws and Regulations (Effective January 1, 2026)
NY Home Inspection Continuing Education

Real Estate Home Inspection

New York requires the licensed Home Inspector to complete 24 hours of approved continuing education within their two-year license renewal period prior to the expiration date in order to renew their license

Real Estate NY Salesperson and Broker Continuing Education

 

Real Estate Salesperson/Broker 

New York requires licensees are required to successfully complete 22.5 hours of approved continuing education within their two-year license renewal period prior to the expiration date in order to renew their license

  • 3 hours Fair Housing
  • 1 hour Law of Agency (2 hours if it is your first licensing cycle)
  • 1 hour Recent Legal Matters
  • 2.5 hours Ethical Business Practices
  • 2 hours Cultural Diversity
  • 2 hours Implicit Bias

Break the Bubble: Real Estate Without Borders

The era of being “contained” by local MLS rules is over. My State MLS empowers you to run your business on your own terms. As a member, you aren’t just joining a directory; you’re entering a nationwide powerhouse network of agents, brokers, and appraisers across all 50 states, including Puerto Rico.

  • For Agents & Brokers: Send and receive referrals nationwide and reclaim your independence from local board politics.
  • For Appraisers & Inspectors: Access critical property data and comparables across NYS without the “tax” of multiple local board fees.(Newly Updated and Powered by HouseCanary)
  • Real Global Dominance: While NY local MLSs stop at the county line, we take your listings to the world. We syndicate to over 140+ consumer facing sites across 20 countries in 24 languages. 

Stop being local. Start being global. Now fully integrated into our Manfred Member Plus Program.

Call or text us if you have any questions! 518-855-3680 – Become a Manfred Member Today for FREE/UNLIMTED Continuing Education

Customize Your Continuing Education Courses

Lets Talk! Let our team help you make sure you are meeting all the requirements and find the best deal on the continuing education courses that meet your learning style and schedule. How about a mix-n-match of LIVE Webinars and Self-paced Online courses? Even better when you Become a Manfred Member today we do everything for you and all you do is complete the courses! Call or text 518-855-3680

Manfred Member Since 1987 Leader in NY Real Estate Education

We All Need to Do Continuing Education, Why Not Get More?

Appraiser License Renewal

Real Estate Appraiser License can be renewed online

Real Estate Home Inspector Renewal

Eligible to renew your license 90 days prior to your license expiration date. Your license expiration date is printed on the license. Renewal forms are mailed approximately 90 days prior to the license expiration date. Complete and submit the renewal form to the address on the form

Real Estate License Renewal

Real Estate Sales and Broker licenses must be renewed online through eAccessNY

ATTENTION: EAccessNY is not smartphone friendly! Use a device larger than a 10″ Screen

As you grow your business. It’s important to understand search engine optimization (SEO) and its potential impact on your website. Mastering SEO in your real estate business if done correctly, as a result you can see hundreds or even thousands of new visitors to your website.

We’ve explained why SEO is important for real estate professionals and how you can optimize on-page elements of your website but in this article, we’re focusing on the importance of local SEO and how to target potential buyers in your area. Mastering SEO is the practice of driving targeted traffic to a website from a search engine’s organic rankings. Good SEO includes creating high-quality content, optimizing content around specific keywords, and building back-links.

Grasp Local SEO 

Local SEO helps promote your market for location-based searches. If a searcher searches “houses for sale near me”, the search engine will only display houses for sale near the searchers’ location. To appear for local searches. Most importantly, we recommend starting by optimizing your keywords, Google My Business profile, external links, and creating a review and ratings strategy. SEO is all about improving your website’s rankings in the organic section of the search results.

Understand Local Keywords 

The more targeted your keywords are, the better chance you have of ranking. For example adding search terms like [City] real estate or [City] real estate agent to capitalize on local search traffic.

Mastering Your Real Estate Business

If you don’t already have a Google My Business listing, go to google.com/business and start filling in your business’ information. Above all, you’ll want to make sure your profile is 100% accurate and up-to-date. Include your location, opening hours, website URL, telephone number, description, and photos.

Control External Links

Local link building is getting other websites in your area to link to yours. Search engines like Google, Yahoo, and Bing see local links as a sign of a trustworthy website. For example, if you get enough links. You have the potential to show higher in search engine results pages (SERP) and bring more traffic to your website, resulting in more leads.

An easy way to earn external links is to get listed in directories. Directories are known for getting a lot of traffic, so it’s most likely worth your while to get listed in directories like your local Chamber of Commerce or Better Business Bureau.

Reviews and Ratings 

Most customers read reviews before contacting a business, so it’s important to gather online reviews. Therefore, having reviews allows you to establish trust with your potential customers and stand out among other real estate agencies.

Above all, ask your customers to leave reviews. For you or your business on Google, Better Business Bureau, Facebook and other third-party review sites. If a customer leaves a review (positive or negative). Be sure to respond and thank the customer for their review or address their concern.

In conclusion, mastering SEO in your real estate business. It’s important to stay up-to-date with new trends to keep increasing your chances of showing up in SERPs. That means continually checking and updating your local SEO strategies. As the SEO industry continues to grow, the real estate industry will continue to evolve making it even more important to stay current with pre-licensing courses and continuing education opportunities at Manfred Real Estate Learning Center.

As you grow your business. It’s important to understand search engine optimization (SEO) and its potential impact on your website. Mastering SEO in your real estate business if done correctly, as a result you can see hundreds or even thousands of new visitors to your website.

We’ve explained why SEO is important for real estate professionals and how you can optimize on-page elements of your website but in this article, we’re focusing on the importance of local SEO and how to target potential buyers in your area. Mastering SEO is the practice of driving targeted traffic to a website from a search engine’s organic rankings. Good SEO includes creating high-quality content, optimizing content around specific keywords, and building back-links.

Grasp Local SEO 

Local SEO helps promote your market for location-based searches. If a searcher searches “houses for sale near me”, the search engine will only display houses for sale near the searchers’ location. To appear for local searches. Most importantly, we recommend starting by optimizing your keywords, Google My Business profile, external links, and creating a review and ratings strategy. SEO is all about improving your website’s rankings in the organic section of the search results.

Understand Local Keywords 

The more targeted your keywords are, the better chance you have of ranking. For example adding search terms like [City] real estate or [City] real estate agent to capitalize on local search traffic.

Mastering Your Real Estate Business

If you don’t already have a Google My Business listing, go to google.com/business and start filling in your business’ information. Above all, you’ll want to make sure your profile is 100% accurate and up-to-date. Include your location, opening hours, website URL, telephone number, description, and photos.

Control External Links

Local link building is getting other websites in your area to link to yours. Search engines like Google, Yahoo, and Bing see local links as a sign of a trustworthy website. For example, if you get enough links. You have the potential to show higher in search engine results pages (SERP) and bring more traffic to your website, resulting in more leads.

An easy way to earn external links is to get listed in directories. Directories are known for getting a lot of traffic, so it’s most likely worth your while to get listed in directories like your local Chamber of Commerce or Better Business Bureau.

Reviews and Ratings 

Most customers read reviews before contacting a business, so it’s important to gather online reviews. Therefore, having reviews allows you to establish trust with your potential customers and stand out among other real estate agencies.

Above all, ask your customers to leave reviews. For you or your business on Google, Better Business Bureau, Facebook and other third-party review sites. If a customer leaves a review (positive or negative). Be sure to respond and thank the customer for their review or address their concern.

In conclusion, mastering SEO in your real estate business. It’s important to stay up-to-date with new trends to keep increasing your chances of showing up in SERPs. That means continually checking and updating your local SEO strategies. As the SEO industry continues to grow, the real estate industry will continue to evolve making it even more important to stay current with pre-licensing courses and continuing education opportunities at Manfred Real Estate Learning Center.

When Do NY Agents Need Continuing Education?

By |July 24th, 2026|Categories: Approved Continuing Education, Continuing Education, Expired License, National MLS Marketing Specialist™ Professional Growth Program, New York Real Estate Continuing Education, NYC Real Estate, Real Estate Broker, Real Estate Salesperson|

Learn when do NY agents need continuing education, how many hours New York requires, key course topics, exemptions, and how to renew without surprises.

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