If you are new to the real estate business, it is only natural to consider how to stand out. There are many reputable real estate agencies out there, and if you are working alone, it can be difficult to find your footing at first. That being said, it’s not impossible. You can do many things to promote and develop your business. That is why we are here. We are going to talk about the 7 ways to stand out as a real estate agent that will help you on your way to success.
1. Develop a Strong Online Presence
Many elements make a good real estate agent, which is why some of the best agents go to school to educate themselves about real estate. However, it doesn’t get simpler when it comes to standing out than establishing a solid online presence. You should treat your online presence as any other business would. You will need to make a professional website that you can use as your HQ. You should use this website to showcase your business credentials, personality, and ability. Other than that, there are a few more factors that you should have on your website:
- Provide information and create content tailored to your intended audience
- Create an email newsletter application form
- Customize your blog to the community in which you specialize, highlighting new eateries, district schools, and contractors you’ve worked with
- Use videos and photos to highlight your achievements
- Participate in Directory Listings, get your services out and in front of the consumer
2. Make Sure You Are Easy To Find On Google
Without a doubt, the hardest thing in any business is getting the first client. It seems like it all gets much easier after you successfully finish your first job. That being said, Google is the place to go when you are looking for something. If you want to get your first client as soon as possible, you need to be visible on Google. It is by far the most popular search engine on the planet. For that reason alone, you need to ensure that as many people as possible can find you there. Thankfully, Google offers tools that can help connect businesses and customers. One such tool is Google My Business. You can use this tool to declare your business. All you need to do is verify your address, after which Google will send you a validation card.
What this will ultimately do for you is allow you to snowball your business as you gain more customers. Your business will also be visible on Google maps. With a Google My Business profile, people can also leave reviews for your services. However, depending on the quality of your services, this can be positive or negative. If you do this right, you will be able to leave a great first impression before even meeting your clients. All in all, making a Google My Business account is one of the 7 ways to stand out as a real estate agent.
3. Make Good Quality Marketing
If you want to stand out, you can’t just copy the marketing everyone else is doing. You must find your own voice and do what works for you. You should also consider different forms of marketing. Email marketing, online marketing, social media marketing, etc. If you have the budget for it, you should try to do all of these forms of marketing. However, that is not necessary. You should just try to make the most of the marketing that you can afford.
4. Be Consistent With Your Marketing
After you have created an online presence and made it easy for people to find you on Google, it’s time to increase your reach. In order to do this, you must be consistent in your efforts to gain new clients. You can do this by understanding the customer acquisition cycle. The customer acquisition cycle is the process by which a potential customer becomes a customer. To be able to accomplish this, you must market to your audience at all times. Both during the season and off-season. Marketing guidelines suggest that you need to market to a single person at least 7 times before you can turn them. If you do this, the question is not whether you will grow your business but when.
5. Educate Your Clients
People prefer to deal with a real estate agent they trust when buying or selling a house since it is complex and stressful. This allows you to share your knowledge with your potential clients. Whether you do it on your website’s blog or through a newsletter, it doesn’t matter. The only thing that matters is that you are sharing your knowledge with as many people as possible. For example, if you want to talk about investing in apartments vs. investing in houses, you can write about it extensively and help them decide what to do. This way, you will not only increase your authority, but you will also bring in new clients. However, the best thing about this is that you don’t have to pay for it.
6. Be There For Your Clients
This is one of the essential methods for real estate agents to differentiate themselves. Real estate is a fast-paced profession, and if you don’t reply to calls or emails as soon as you get them, you may lose out to another agent who responds more quickly. Many of the most successful agents in the business often work 80-hour weeks. The best thing to do to make it easier on yourself is to have an assistant. If you have someone to help you, you will find it much easier to cope with the stress of the job.
7. Be An Event Sponsor
If your community knows about you, you won’t have issues finding work and standing out from the crows. That is why sponsoring events in your community may be the best among the 7 ways to stand out as a real estate agent. When you sponsor local events, you will have an opportunity to give out marketing material and leave posters and business cards. For example, sponsoring events like partnering with a non-profit enhances your exposure and your favorability.