No client wants to work with a real estate agent who is unprofessional and unorganized. You have to show your clients from the beginning that you take your job and them seriously. When it comes to making a great first impression, this is what you’ll have to do:
Dress sharp: As unnecessary as this may seem, your clothes tell a lot about your work ethic. If you dress smart for a showing, it shows your clients you’re committed to your role.
Time management is crucial: Being late to your showing or an open house can be disastrous for you as an agent. No client wants to wait. As a matter of fact, you should come earlier and set the scene.
Show them your knowledge: As a real estate agent, you must know everything about the market and its current trends. Your prospective clients should see that you know your stuff.
We have one tip for you when it comes to showing that you’re knowledgeable about the real estate business – don’t be too technical with clients. They are not in the industry, so you’ll only confuse them. Instead, try to use everyday language. You don’t have to list the real estate market trends – instead, recommend the ones that are appropriate to their needs. For example, virtual tours are extremely popular nowadays, so giving them virtual home staging tips will go a long way. It will show them that you know your business and are familiar with their personal real estate needs.
Find common ground with your clients
Yes, professionalism is important. However, you have to remember that you’re supposed to build a genuine human connection with your clients to make a good impression. Therefore, you’ll have to be engaging and find common ground with them. How to do that? Well, people love to talk about their families, hobbies, pets, etc. So, try and find something that you both like, or simply listen to their life story and show empathy and understanding. People don’t care how much you know until they know how much you care.
Believe it or not, these conversations can help you find their dream home. For example, if they told you they have pets, use that information and find them a house with doggy doors or a big backyard. This small token of attention will warm their hearts. So, be there for them as their real estate agent and as a human.
Honesty is the best policy
As challenging as a career in real estate is, the best thing you can do to stay in business is to always be transparent with your clients. They say honesty is the best policy for a good reason.
More often than not, clients have some unrealistic expectations. For example, many clients expect to sell their house quickly and for the first asking price. However, they don’t want to invest in curb appeal or other important things that will help with the selling process. On the other hand, people often have high standards when searching for a home but a pretty low budget.