For self-starters and hard workers, few businesses offer more of an opportunity for growth and success than real estate. If you’re already managing your own real estate business, that means you’ve already laid down a solid framework for success. Here are some tips to increase your business’s presence, boost client activity, and generally stand out as superior in a crowded profession.
Devote real work time to a marketing strategy
Simply having affiliations with other realtors, earning a spot on a database, or managing a somewhat influential social media presence doesn’t quite capture the essence of authentic marketing. It’s essential not to relegate marketing as a sideline of your primary responsibilities. In reality, it is your core duty. When you own a real estate business, a significant part of the challenge is carving out a distinct niche amid the sea of competitors. You could be an exceptionally gifted real estate agent, but without visibility, your skills remain unutilized. If financial constraints arise at any point, according to College Voices, marketing should be the last place to implement cost cutbacks. To boost your promotional efforts, explore these ingenious marketing strategy tips to increase your business’s presence.
1. Create a blog and post regularly.
2. Write guest posts for other blogs.
3. Share your expertise on social media.
4. Offer free advice to people who need it.
5. Create an email newsletter with valuable content.
6. Use LinkedIn to connect with potential clients.
7. Start a YouTube channel and upload videos about real estate topics.
Set up appointment reminders
A real estate business can experience a significant setback due to client no-shows. It’s not merely about losing the opportunity to work with a specific client; the real loss pertains to the valuable time wasted and the dreaded unfilled time slot that could have been otherwise utilized to onboard another client. To mitigate such situations, consider implementing a personalized appointment reminder system, such as the one offered by Square. It’s human nature to forget, but with a proactive approach, instances of missed meetings can certainly be diminished.
The Square appointment reminder system is a great tool for real estate agents who want to ensure that their clients show up on time. The system sends out automated text messages and emails to remind clients about their upcoming appointments, which can help reduce the number of no-shows. You can also use this feature as an opportunity to provide additional information about the property or answer any questions they may have.
Focus on employee retention
By fostering a workspace where your sales agents and other staff members are incentivized to put in their best work, you can inspire them to strive harder. As the manager of your real estate enterprise, it’s your responsibility to not only attract but also retain high-performing individuals. Some well-established strategies in the real estate sphere to achieve this include offering flexible work arrangements, incentives and rewards for reaching goals, encouraging continued education, and providing robust PR/marketing assistance to enhance their personal brands. The more you can do to make your employees feel valued and appreciated, the better. This will not only help them stay with your company for longer, but it will also increase their productivity and overall job satisfaction.
Think about doing more with houses
As a supplement to your primary real estate operations (and a buffer during inevitable quiet periods), house flipping could represent a lucrative opportunity that also serves as a lead generation strategy for your team. As experienced real estate business leaders, you possess an advantage over other house flippers lacking industry-specific knowledge. By leveraging your understanding of local markets and identifying neighborhoods ideally suited for such ventures, you can significantly benefit from this profitable sideline.
Consider partnering with a house flipping expert to learn the ropes and gain valuable experience. This could be an excellent way to diversify your real estate business while also generating additional income for your team.
Consider a niche business model
Real estate is a competitive market. Even solid agents with solid teams find themselves washed out by the sheer volume. If you find your business in a place of stagnation. Could be time to consider a jolt of electricity direct to the heart. This could take the form of a shift to niche real estate. Consider crossing state lines, there seems to more movement of buyers and sellers in this new market.
What is meant by niche? Think of it as specializing. Is it better to be okay at everything or really, really good at one thing? That’s a philosophical question for your business. If the answer is the latter, you can consider only dealing with certain types of housing properties. Or houses in specific locations or specializing in the types of clients you take on.
In the end, you should want your business to be more than a real estate company. Increasing your business presence through management is you best approach. Think of yourself as a wish-granter and dream-maker. You help find people their little slice of happiness. Facilitate others who wish to move on to fresh, new things. Put more effort than even you think is necessary into marketing, focus on having happy, satisfied employees, and consider getting creative through side projects or niche business models. Hope these tips help to increase your business’s presence?