But, how do you go about doing that? Well, easy! You just keep doing what you’ve been doing all this time. Or actually, what you should have been doing. Post regular updates on your website, engage with your leads through e-mails, and keep those newsletters coming! And if your online presence hasn’t been up to par so far, what better time to change that now that you don’t have as many clients?
It goes without saying that you are in no way obligated to work through the entire winter. It’s totally normal to take a few days off here and there during the holidays. Just make sure to communicate the break with the clients beforehand so that they can know when exactly you’ll be ready to resume business.
Let the Clients Know Winter Is the Ideal Period to Make a Purchase
Although fewer people are selling properties in winter, there are also fewer people looking to make a purchase. With less competition, or at the very least, less fierce competition, landing a dream house has never been easier. Sellers are also willing to settle for less during this period, which ultimately means your buyers could be in for some great deals. Our real estate agent’s guide to surviving the winter suggests you inform your potential clients of these facts.
Dedicate a portion of your blog to write about why buying/selling a home in winter might be the right decision. Naturally, you’ll have to adapt the content so that it suits your audience. For example, if the majority of your clients happen to be college graduates from NYC, talking about neighborhoods that are the best choice for young professionals in the city, such as Astoria or Fordham, would be the way to go about it.
If you aren’t so great at writing yourself, the good news is that you don’t have to. Sharing posts published by fellow real estate agents on social media is also permissible. Everything that helps your leads realize that buying/selling during the holiday season is possible ultimately brings them one step closer to you.
Send Out Holiday Greetings
Remind your leads and current clients of how much you appreciate them by wishing them happy holidays. Holiday greetings can either be sent through regular mail, in the form of postcards, or through e-mail, in which case you’ll be sending out their digital versions. However, if we are talking about past clients, it’s slightly better to send a greeting that’s a bit more personalized. A gift basket containing a hand-written note and holiday-themed goods, for instance, might prove the right idea.